Tuesday, 1 March 2011

The Nightingale Collaboration - neatly clobbering online quacks

As of today, online quacks in the UK have a reason to be afraid... somewhat afraid. The Advertising Standards Authority has new powers to investigate and punish companies who's websites make bogus claims. Not-at-all-coincidentally, the Nightingale Collaboration (NC) has just launched.

The ASAs new powers include the power to ask search engines to remove ads that link to the dodgy website. These ads are then replaced with ads pointing out how stupid the website is. Superb! Google is a partner, so it looks like it will have real balls.

The NC is specifically aiming to stamp out dodgy health claims. They are running a 'focus of the month' campaign, aiming to eradicate one dodgy health claim at a time. First up is homeopathy. Easy, seeing as any health claim made for a homeopathic product ('nothing' in a pill) is provably wrong. Easier still, the NC website includes a handy set of instructions for submitting a complaint.

Expect a truckload of complaints over the coming months and, just maybe, fewer bogus health claims online. At least in the UK. Temporarily.

I will follow with interest.

1 comment:

Anonymous said...

Psychoneuroimmunology - just saying !!

Don't please assume all holistic people are uneducated. We're not !!